When you hear the name Freddy Rodriguez, your first thought might be of the actor from Los Angeles who has appeared in television shows like “Ugly Betty” and “Six Feet Under” and in movies such as Quentin Tarantino’s “Grindhouse.” But there’s another Freddy Rodriguez in Miami. He’s not an actor, but he has been trying to grow his award-winning film and video production company, which has been incorporated for five years. Along the way, he has been nominated for an Emmy Award 15 times, winning seven. From his new offices at The LAB Miami, a trendy co-working space in the heart of the Wynwood Arts District, this Freddy Rodriguez, owner of 66 Films, wants to make his mark as a filmmaker and as a successful entrepreneur.
“I have a problem that I think is common with many creative entrepreneurs,” Rodriguez said. “I am so busy doing the day-to-day work, I don’t have time to do much else.”
When he’s in work mode, Rodriguez retreats to his studio, which he has affectionately dubbed “The Cave.” Rodriguez admitted that he can easily find himself there for months at a time working on everything from commercials and short films to social media videos and corporate branding spots. His clients include Norwegian Cruise Line, Visit Florida, The United Way and the Fort Lauderdale Convention and Visitors Bureau.
After a month or so ensconced in The Cave, Rodriguez has found that when he came up for air, he hadn’t attended to any other aspect of the business.