66 Films philosophy #1
The corporate video must be re-imagined:
Everyone has a story to tell…from corporate America to the subversive Artist, tech savy entrepreneurs have jumped on the media bandwagon to tell their potential customers, who they are, what drives their passion, and why their product or service rises above the rest. Below are a few samples of what 66 Films did for these businesses.
Chris Lopez Studio by 66 Films
Video is a kind of construct for people to get together to achieve some kind of result, so why not use the documentary as a tool to achieve those results. Ft. Lauderdale based, Barcelonian artist Chris Lopez wanted to drive business up by featuring his fine art, photography and graphic t-shirts line on his website. 66 Films went the organic film route by creating an intimate portrait of the artist and his work. The end result being a documentary with a definite sales driver.
Irina Salon by 66 Films
New communications channels, like social media, is creating opportunities for businesses to reach consumers and vice-versa. So, why not take advantage of all the storytelling tools and techniques available in today’s video friendly world and get your story in front of potential customers? For celebrity stylist Irina Soto-Valasquez, the decision was a no-brainer, having been a contestant on the Reality TV show Tabitha’s Salon Takeover and resulting in new opportunities for her.
Jungle Island VIP Safari Tour by 66 Films
If a picture paints 1,000 words then video paints billions. Video is naturally engaging and vital for businesses small and large. If companies fail to offer content that is easy to digest consumers will simply move on. Research shows that 7 in 10 people view brands in a more positive light after watching interesting video content. Jungle Island in Miami experienced this dramatically when their 66 Films produced video hit their homepage, sales the following month skyrocketed 37%.
Jack and Jill by 66 Films/DCP
Always consider the audience you are trying to reach and ensure the video is relevant to them. For charity based organizations using video as a method to raise funds is vital. Here’s a fund raising video for the community based organization Jack & Jill. The emphasis being on the individuals, they provide service to, rather than being on the organization as a whole.